Essay on Voltaire’s Candide: A Typical Enlightenment Work

Candide as a Typical Enlightenment Work      Ã‚  Ã‚   Candide on the surface is a witty story. However when inspected deeper it is a philippic writing against people of an uneducated status. Candide is an archetype of these idiocracies, for he lacks reason and has optimism that is truly irking, believing that this is the best of all possible worlds. Thus Voltaire uses a witty, bantering tale on the surface, but in depth a cruel bombast against the ignoramuses of his times.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Candide has reason only in the form of a companion upon which he relies for advice. His companion is Dr. Pangloss. He consistently dribbles to Dr. Pangloss about what should be done. Eventually Pangloss is killed by being hanged. But this means that Candide's reason is also dead! Candide goes and finds a new companion, "Lacking him [Pangloss], let's consult the old woman" (37). He soon loses her, gains another, looses him, and then gains another. Thus we see that Candide can only think if he has a companion. Voltaire is thus saying that all the nobles are really idiots and says they are only sma...

Saint Sernin Of Toulouse And Notre Dame Of Paris Essay -- Architecture

Saint Sernin of Toulouse and Notre Dame of Paris   Ã‚  Ã‚  Ã‚  Ã‚  When one thinks of St. Sernin and Notre Dame, one tends to think of two beautiful cathedrals, not to churches that portray two totally different styles of architecture. Those two styles are, of course, Romanesque in St. Sernin and the Gothic style of Notre Dame. Some characteristics that these two buildings share include quest for height, basic floor plan, and artistic flair. The period of Romanesque architecture, which lasted roughly from 1050 A.D. to 1150 A.D., concentrated mainly on achieving massive proportions, rounded vaulted bays, the round arch, the wall buttress, cylindrical apse and chapels, and towers. Early Gothic architecture, which began in 1144 with the dedication of Saint Denis, concentrated more on mastering the idea of an obscenely high ceiling, as well as ribbed and pointed vaults, the relationship between the structure and its appearance, and perhaps, most importantly the use of light.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most enjoyable things about comparing the two structures of St. Sernin and Notre Dame is that there are so many differences as far as the particulars go, but in general the two cathedrals are very, very much alike. Through the years, enough architectural and engineering advances had been made to raise the ceiling to staggering new heights of over one hundred feet. The materials remained the same as they had for years before, stone and mortar. The basic floor plan remained the same,... Saint Sernin Of Toulouse And Notre Dame Of Paris Essay -- Architecture Saint Sernin of Toulouse and Notre Dame of Paris   Ã‚  Ã‚  Ã‚  Ã‚  When one thinks of St. Sernin and Notre Dame, one tends to think of two beautiful cathedrals, not to churches that portray two totally different styles of architecture. Those two styles are, of course, Romanesque in St. Sernin and the Gothic style of Notre Dame. Some characteristics that these two buildings share include quest for height, basic floor plan, and artistic flair. The period of Romanesque architecture, which lasted roughly from 1050 A.D. to 1150 A.D., concentrated mainly on achieving massive proportions, rounded vaulted bays, the round arch, the wall buttress, cylindrical apse and chapels, and towers. Early Gothic architecture, which began in 1144 with the dedication of Saint Denis, concentrated more on mastering the idea of an obscenely high ceiling, as well as ribbed and pointed vaults, the relationship between the structure and its appearance, and perhaps, most importantly the use of light.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most enjoyable things about comparing the two structures of St. Sernin and Notre Dame is that there are so many differences as far as the particulars go, but in general the two cathedrals are very, very much alike. Through the years, enough architectural and engineering advances had been made to raise the ceiling to staggering new heights of over one hundred feet. The materials remained the same as they had for years before, stone and mortar. The basic floor plan remained the same,...

Essay --

Michael Naoum Professor Gurfien INBS 250-04 12 December 2013 Exports vs. Imports Exports and imports may seem like two simple words throughout the English language. Many individuals understand exports and imports as straightforward concepts that are used on an everyday basis. However, these terms have more personality then the normal dictionary definition that the average person abides by. Exports and imports have a weighty impact on the consumer and the economy around them. Currently, the world is changing into a global economy this means, that every countries economy has an impact on another. For example, if the United States economy were to collapse, this would have a large effect on the Chinese economy due to the fact that, exports and imports play a large role in this. This may be a hard concept to grasp but topics such as, effects on economy, effect of exchange rates and the effect of inflation and interest rates are areas which when explained, will clear up most grey areas for the average individual. To begin, gross domestic product is a key concept to understand which invo...

Evolution of Health Care Information Systems Essay

Health care has come a long way in technology for the past, implementing new technology has made the health care industry grow in size. Major events of health care have paved the way for future technologies influence the physicians, administrators, clinicians, and staff to push pass the old ways of thinking and create new initiatives of information systems. Health care information will be moving forward with significant changes, technology involvement will prove to be a positive and much needed impact to the decision making process. Compare and Contrast Health Care Operations within 20 years The evolution of health care information system has been proficient, effective, and patient-focused technologies have an influence on the way health evolve over the years. East Orange General Hospital has a lifetime of learning in keeping up with the new trends of technology.  The changes in the health care information systems from 20 years ago have put value on the system by improving patient safety and confidentiality. â€Å"The broad spectrum of clinic information has made a way for hospitals to integrate with administrative applications of care†. East Orange General Hospital have the use of information technology so the increase of efficiency and patient-centered care to possible with the right measures. Comparing the health IT systems to 20 years in the past has shown the comprehensive strive in implementing and computerizing different aspects of care management. Delivering information in today’s time has shown the function of the new trends of operating and implementing new technology. In 20 years, paper documentation was the normal office rule for information, patient charts came in the paper form. The differences of past information management in health care was ambiguous and undone data, poor availability, and fragmented data of patient charts. In today’s information system, significant advances help maintain a high quality of care. Improving patient care, clinical information expanded to help increase the quality of care. East Orange General Hospital has launched a new electronic medical record system to support efficiency and accuracy in patient accounts. The organization will reduce the use of paper charts, but still uses both paper and electronic record keeping. The implementation of computerized record system at EOGH has now positioned itself to receive incentive payment from Medicaid and Medicare† (Slavin, 2011 Para 1-2). The technology used at EOGH is Centricity, Series, and Precyse systems; these systems control the computerized provider order entry (CPOE), Health Information Exchange (HIE), and Personal Health Record (PHR). Information technology today m ade it possible to improve patient services in many ways. Hospitals will be better equipped with the tools for maintaining patient records and keeping confidentiality of information intact. Paper-based information was the normal way to go 20 years ago, documentation misplaced, duplicates used made patient information unreliable for some parts of record keeping. â€Å"The health Information system has become most challenging with promising results through research, education, and medical informatics in medical records and health care† (Haux, 2004 â€Å"p† 269). Rising technologies in health care need a high-tech approach in the medical community to a terrific life-span in health care organizations and the willingness to use it. Technology is showing how in the future disease management will be a prior and reflection on the progress of better diagnosis with the technology realm of care for health care. â€Å"Various successes of technology have made the concept of prevention, health promotion, and integrative medicine to bond for a product of quality care† (Weil, 2011 â€Å"p†1). Major Events and Technological Advantages that Influenced Current HCIS Practices Technological advantages starts with the implementation of information systems that will help physicians obtain a more rapid response for patient medical records. The change in health care started with the â€Å"potential benefits of the EMR a step further by adding sophisticated hardware to the mix† (Silverman, 1998 â€Å"p† 2). Doctors can use a wall-mounted keyboard with a monitoring system to check results of recent procedures, consultations, operations, or images. Health information recording and clinical data repository is how checking orders of daily medications by touching key pad helps in the integration process of writing progress notes of the clinical findings. Electronic Medical Records has steps in pulling patient charts, â€Å"searching for missing or misfiled data, transcribing orders, filling out multiple lab, diagnostic test, and pharmacy requisitions, or writing progress notes hours after having actually examined the patient are now all completed† (Silverman, 1998 â€Å"p† 2). The clinical data repository needs a good electronic medical records system, so that medical records that been scanned can be reviewed. EMR is a record in digital format which can be capable of experiencing certain health care agendas of care. EMR’s are being embedded in network-connected enterprise-wide information systems† (Dacca, 2013 Para 2). The records included has a certain range of information in summary or comprehensive text, including demographics, immunizations, radiology data, medical history, laboratory test results, medication, and allergies, vital signs, personal status of age, sex, and weight, and billing information. Electronic Medical Record (EMR) is a critical part of quality care for everyone involved in the process of EMRs and America’s standard of care. EMR and other decision support systems can help prevent medical errors that plaques the United States for decades under the fraud and abuse category in health care† (Williams & Austin, 2008 â€Å"p† 40). The second event that has shaped the core of HCIS is how the Health Information Portability and Accountability Act (HIPAA) has helped health care delivery system to excel in providing effective and safe care and highest quality possible. The government created the Health Information Portability and Accountability Act (HIPAA) in the 1950s; this agency is strictly for continual improvement in patient confidentiality within health care facilities. The public are the main concern of the Joint Commission in â€Å"collaboration with stakeholders, joint commission help inspire safe and effective care† (The Joint Commission, 2012 Para 2). The joint Commission governs the assessments of quality and safety of care within health organizations that help set standards that measures quality care with patient confidentiality. Conclusion: Health care technology has reached epic proportion in America, Innovation is important in medical technology; it is the essence health care rganizations. The drive of technology is the innovation for a better quality care in a faster pace. â€Å"Medical technology help improves individual lives and help in the benefits of treatment to individuals whose conditions may have been difficult or impossible to treat† (Wager, Lee & Glaser, 2009 â€Å"p† 5) with new trends of health care. Innovation is improving in products, and improving the way healthcare shows delivery; this is making healt hcare delivery efficient and more sustainable.

Safety System in Aviation

Air travel has evolved to become one of the most commonly used modes of transport in the world. Different people have had different experiences; some positive others unpleasant, even fatal. Although still regarded, albeit statistically, as the safest mode of transport, several aviation accidents some with very high levels of fatalities have been witnessed. It has been a norm to rigorously analyse any airline accident so as to understand its potential cause and to prevent future similar occurrences. As noted by Taneja, (2002), the Boeing company reports that, with a statistic of 56%, the most common cause of air travel accidents involving commercial jet fleet is flight crew related, seconded by mechanical faults of the airplane at 17%, weather 13%, undetermined 6%, maintenance 4% and faults of the airport or air traffic controls 4%. At around 9. 16 Eastern American Standard Time on the 12th, November 2001 an American Airlines flight 587 Airbus A300-600 crashed into a residential area of Belle Harbour in New York City. This occurred minutes after takeoff from the John F. Kennedy (JFK) International Airport. The aircraft had left for Santo Domingo’s Las Americas International Airport. The accident killed all the 251 passengers, the 2 crew members and the 7 flight attendants on board and an additional five people on the ground. The plane was also badly damaged as a result of post crash fire. This aircraft crash occurred just two months after the New York City’s terror ist attacks, in which coincidentally, two American Airline planes had been involved and only 12 miles from the location of the New York terrorist attack site. The impact of the crash particularly elicited fear and suspicion from the American people who suspected potential terrorists attack. Aircraft details To better apply an analysis, it is imperative to understand the aircraft specifications. As released by the American Airline, the plane was an Airbus Industry, A300-600R manufactured in France with the registration (Tail number) N14053. The plane had a capacity of 251 seats all of which were occupied at the time of crash with a crew of 2 pilots and 9 flight attendants. The plane was powered by General Electronic Turbofan Engines (Two in number) and had had the latest maintenance check on the day preceding the crash (on the 11th, November, 2001. ) The flight also operated under the provisions of code 14 part 121 of the American Federal Government’s regulations and had an instrument flight rules fight plans, Air Safe, (2008). The Accident The National Transport Safety Board, (NTSB), the official investigators into the crash estimates that the time between the flight’s liftoff from the runaway in JFK international airport and ground impact was 103 seconds. National Transport Safety Board’s investigations indicate that, the aircraft crashed as a result of its rudder and vertical stabilizer separation from the airframe during flight. It asserts that following the departure of a Japanese Airline’s Boeing 747 just minutes ahead of the Airbus (the Flight Data Recorder indicated that the flight was about 105 seconds from the Japanese Airlines 747, NTSB, 2008), the plane experienced two instances of turbulence due to vortex encounter. The two planes had a separation of five miles at the time of the encounter. The vertical fin and one of the two engines of the aircraft had broken up landing away from the main impact site. The rudder and the vertical stabilizer were recovered at the Jamaican Bay, approximately one kilometre from the location of the main plane wreckage, while one of the plane’s engines, which also separated was recovered at a distance, several blocks from the main wreckage. Reports by NSTB indicates that following the effects of the larger aircraft’s (Japanese Airlines Boeing 747) motion, the area in which the Airbus took off was of very turbulent air. As the first officer tried to maintain the plane in an upright position by implementing aggressive rudder inputs, the turbulent air compromised the craft’s vertical stability making it to entirely snap. This made the aircraft to loose control and subsequently crash. The official cause of the accident as reported by the NTSB, therefore, was the excessive use of rudder to counter wake turbulence by the first officer, Condit, (2003). With the official cause of the accident established, the aircraft manufacturer, air control pilots and the airline had a share of shortcomings that resulted into the crash. The American authorities through the NTSB have stated that the Airbus model that crashed had an oversensitive rudder control system. The amount of ruder control witnessed from the data retrieved from the Flight Data recorder had resulted from increased pressure on the rudder pedals of the aircraft which were hazardous owing to the speed of the aircraft at that time. The plane manufacturer, Airbus however, blamed the Airline citing inadequacy in pilot training based on the fact that the pilots lacked adequate information on the characteristics of the rudder and assumed that the aircraft tail could withstand rudder deflections in either direction at high maneuvering speed, CNN, (2002). Other investigators suspected the accident as having occurred as a result of engine failure. The NSTB conclusion was based on the retrievals of the flight data recorder FDR from the ill fated plane. The FDR had recorded large ruder multidirectional movements signifying intense turbulence. According to Air Safe, (2008), there were two probable causes of the air crash; the flight crew inappropriate action on the rudder and the rudder system malfunctioning. During the investigation, the NTSB started by evaluating the accelerations preceding the crash, angular motions, cockpit displays, visual cues and flight control motions based on simulations of what could have occurred during the accident. This was followed by the evaluation of the probable flight control characteristics as certain inherent factors such as pilot perception and performance could have contributed to the crash. Tran,& Hernandez (2004) further ascertain that as part of the investigation undertaken by the National Transport Safety board (NSTB) in collaboration with NASA Ames Research Centre, onto the American Airlines Flight 587 crash, Vertical Motion Stimulators were used to in creating simulations of the original accident. The process involved evaluation of the possible acceleration experiences during the accident by; back-driving the retrieved cockpit control displays, out of the window scene, cockpit communications and both the Flight Data Recorder and Cockpit Voice recorder retrievals. System Safety From the synopsis, it is imperative to note that there were full rudder deflections on both sides which made the plane to loose its balance leading to the crash. Although most transport airplanes are equipped with rudder limiter systems to limit deflections at high airspeed and the possibilities of structural overloads, the limiters should be a safety concern as they limit the pilot’s perception especially when the structural capabilities of an aircraft are constrained. A full deflection on one side followed by a similar deflection on the other side on an aircraft with rudder limiter systems may be an indication of structural loads far exceeding the capability of the aircraft Air Safe, (2008). Noteworthy, all systems have documented problem areas which often leads to severe malfunctioning, some of which are fatal. Some of the system safety problem areas include Standardization, risk assessment codes, software in use, human factors, the life cycle of a system, communication between stakeholders and the availability of data. Lack of Standardization could have been a potential cause of the Flight 578 crash. Lacking safety standard regulations could have led to the overlook of certain critical safety issues leading to the crash. The Airbus rudder was also not standardized. Standardization in the aeroplane part manufacture is lacking as different aircraft manufactures design the rudders for specific aeroplanes. The Planes rudders were oversensitive, making the first attendant to apply unnecessary pressure on the control leading to the crash. Had the rudders been standardized, the pilots even with minimal training could have known the appropriate measures to counter the turbulence, Tran, & Hernandez, (2004). Undoubtedly, the turbulence resulting from the preceding Japanese Airlines flight contributed to the fatal crash. This implies that probably the severity of such effects had not been correctly analysed during risk assessment. If they had been, then its effects had not been properly estimated. To avoid future accidents, stakeholders in the aviation industry should develop effective time separation between flights taking off and those leaving the airport. This can be made possible via the implementation of valid and reliable Risk Assessment Codes built upon valid data with the involvement of all the major stakeholders so as to minimize errors. Reports by the American Airlines indicate that the plane had been maintained a day prior to the crash. All airplanes should be properly checked using the MIL STD Standard 882 before being operational and using MORT to investigate, the operational cycle of the system. The complexity of an aviation system may make determination of errors elusive. Proper and consistent maintenance are a key to ensuring aviation safety and minimization of aviation accidents. The plane could have as well crashed as a result of engine failure or electric fault, an indication that proper maintenance was not undertaken prior to the flight. Human factors are the largest contributor to civil aviation accidents. It is reported that human error are the cause of 70-80% of all aviation accidents, (Taneja, 2002), 56% Boeing (2000). These factors include; inadequate crew resource management, distraction of the cockpit, cockpit indiscipline, fatigue and communication errors. The American Airlines Flight 587, primarily crashed as a result of misjudgement of the first attendant. It is therefore important to understand human factors in aircraft accidents for effective accident prevention, Taneja, (2002). Noteworthy, the extent to which human error leads to aviation accidents is still not properly understood. Proper understanding of human factors would enable safety investigators and implementers to offer recommendations and intervening strategies that could prevent future accidents. Some of the important errors resulting from human failure include; poor distance estimation, non adherence to instructions and perfunctory manner of operation. Flight 587 crashed mainly due to the first assistant’s overestimation of turbulence and the subsequent improper use of the rudders, Tran, & Hernandez, (2004). As a safety precaution, airline designers and manufactures should ensure that critical aspects such as effects of turbulence, critical distances, clearances and speeds are properly indicated on the system so as not to leave such important aspects to human intuition or guess. Instructions on the use of various components of an aircraft should also be short, clear and to the point as most people rarely read labels or instructions, critical to both the system’s and their personal safety. Furthermore, most technical personnel such as Flight engineers, aeronautical engineers, the flight control personnel and even system safety engineers and managers are lacking in system safety education and training. Proper education and training should be given to these personnel to minimize the possibilities of any future accidents. Although the crash of flight 587 is primarily attributable to human error, other factors owing to improperly managed systems could have been the cause of the accident. Consistent and well formulated system identification and analysis would certainly lead to improved aeroplane safety thereby minimizing aviation accidents. Ignoring accidents and aviation strategies would lead to accidents with repeated faults as commonly experienced, Condit, (2003). Ensuring safety of any airplane should be a step by step undertaking. Safety requirements should be adhered to from the time of conception until disposal. The life cycle of an airplane like any other system can be divided into five phases; the concept design, production, operations and the disposal phase. Safety precautions are critical in every stage to ensure safety and minimize financial losses. At the concept phase; a critical phase in the life cycle of an airplane, guided by the general and the specific objectives, a detailed description of the product detailing all the necessary requirements should be documented. Preliminary Hazard List (PHL) which assists in the assessment of possible hazards, time needed to develop the plane and all the necessary requirements for the success of the project should be applied during this stage. The design phase is key to the success of any airplane in terms of security and safety. All safety requirements and the governmental regulations should be adhered to. The design should be logical leading to the development of specific plans, drawings and specifications. At this stage, the Preliminary Hazard Analysis (PHA), Subsystem Hazard Analysis PHA, System Hazard Analysis (SHA) and Operational Hazard Analysis (OHA) should all be undertaken to ensure the implementation of proper designs. All these analysis would ensure proper identification of hazards not detected at the conception phase and additionally offer recommendations on possible control mechanisms of these hazards. All safety regulation pertaining to proper development of the end product should be adhered to minimize aviation accidents in the production phase. During this stage both the Operating System Analysis (OHA) and the Change Analysis are initiated. These serve to analyze potential threats during the operation of the system. At the operations phase; critical safety requirements such as regular mainten ance and checkups should be adhered to. This is to determine and correct any faults that would compromise the operation of an aircraft. Accident Analysis and change analysis should all be considered to minimize the possibilities of any aeroplane system malfunctioning. The disposal phase is an equally important phase. GAO, (2007), notes that most aeroplane owners, both individuals and companies, fail to know when to dispose of worn out or malfunctioned aircraft. This has led to an increment in aeroplane disasters; especially in the developing world, as worn out aeroplanes are still in use. OHA would aid in the determination of proper life cycle of the aircraft thereby assisting in the determination of when to properly dispose off the aircraft. To reduce the number of aviation accidents experienced, hazards must be identified and level of safety improved. Governments and airline industry officials must be proactive by anticipating possible accident causes rather than react to aviation accidents which are in most cases, quite devastating. Proper guidance coupled with research and instructional materials on cases of aviation accidents should be provided to the pilots and aviation professionals so as to minimize the possibilities of recurrence of such incidents. Proper and continued maintenance of the aircraft by the use of system safety products; the SSPP, PHL, PHA, HTL, SSHA, SHA, OHA and CAR through all the five stages of its life cycle could have possibly prevented the occurrence of this particular accident. Furthermore, adoption of risk assessment methodologies into the operations of the airline could have set standards that would have limited the possibility of the accident occurring. Furthermore, the data problem can be overcome via the consultations of and access to information in aviation data banks where past aviation accidents records can be accessed. Though speculative, Flight 587 accident could also be attributed to ignorance of similar prior experiences. A critical study and implementation of accident analysis reports of similar occurrences would have been handy in preventing the accident. The implementation of the recommendations of accident's Analysis reports could further offer insight into the real cause of the accident causing the prevention of any future accidents. The execution of fault tree analysis during the maintenance of the American Airline involved in the accident could have possibly reduced the chances of the accident occurring. This is because Fault tree analysis; through the application of deductive logic, analyses possible system faults starting from the major ones down to the minor ones. , Its prediction of occurrence of basic. Conditional, undeveloped, external and intermediate events are very important as it identifies fault causes, evaluates effects, evaluates further threats, assists in decision making Aviation accidents are inherently dangerous and unforgiving. Well balanced safety systems, prevention programs and intervention strategies should be implemented to prevent further aviation accidents. All airlines should adopt a System safety program by planning to initiate the program, establishing primary system safety tasks to conduct the program and initiating support tasks to maintain the program. Those who have initiated and conducted the program should seek to maintain the program to ensure that airplanes system safety is not compromised. These programs seek to protect airplanes from accidents as they ensure potential threats or hazards identification, leading to an in-depth analysis of such threats and further development of hazard control.

European History Essay

The Third Reich represents one of the darkest moments in Germany history. Established during the height of the fascist frenzy which propelled the National Socialist party to power in post-War Germany, the Third Reich and Nazi Germany are terms which are often used synonymously to describe this particularly ominous period. As a totalitarian dictatorship which replaced the Weimer Republic and officially lasted for a dozen years, the Third Reich was established on the supremacy of the fascist political doctrine and the supremacy of the German Aryan race. Seeking to explore the emergence of Nazi political dominance in the wake of the collapse of the Weimer Republic, this question will explore the political evolution of fascism in Germany. Many questions will be discussed with reference to the creation of German fascism and how it came to be the underlying ideological underpinning of the Nazi regime. Arguing that unlike the Republican parties of the Weimer Republic, Adolf Hitler and Nazi Party never lost sight of politics, this essay will explore the evolution of National Socialism in Germany with an eye to how the Nazis appealed to their constituents and grew, up to, as well as after the Weimer Republic collapsed. An authoritarian political movement which evolved during the early half of the twentieth century, fascism was the dominant political ideology in Germany for more than a dozen years. Championed by the charismatic torchbearer of this new and increasingly powerful political movement, Adolf Hitler brought fascism to the forefront of German politics by tapping into widespread social discontent following World War I. The section below will describe nascent fascism and its early years in Germany. What lead to the development of fascism in Germany? Fascism arose in response to a variety of domestic and international factors following World War I. Fascism can be defined as a militant political movement which promoted a unique mixture of ideology and organization in an attempt to create a â€Å"new type of civilization†. German fascism advanced an ideology of extreme nationalism, secular idealism and national rejuvenation. From a tactical and organizational standpoint, this movement employed the use of violence to achieve its aims and rejected parliamentary democracy. Additionally, it drew upon corporatist ideas of harmony through hierarchy and advocated national efficiency. Revolutionary in nature, it sought to transform and renew German society though a rejection of egalitarianism and by embracing rigid hierarchical classifications. German fascism evolved during the Weimer Republic and was created in opposition to socialism, communism and liberal democracy. It evolved in juxtaposition to the egalitarianism espoused by political movements of the era including communism and liberal democracy and early fascists found fertile ground for their movement in Germany after World War I (Gay 2001). Dissatisfaction on a variety of fronts paved the way for the emergence of the fascist political movement in Germany. From a foreign policy standpoint, many Germans were dissatisfied with the results of the Paris Peace Conference of 1919, a peace treaty which ended the Great War and imposed a negotiated solution on the warring parties. Germans were particularly upset with heavy reparations at the Treaty of Versailles including loss of land and steep financial payments culminating in national embarrassment. The Great Depression of the 1930s exacerbated an already dire economic situation in Germany and many Germans turned to a doctrine which promoted the restoration of German national pride through strong government and cultural renewal. In addition to Versailles, another international impetus for the rise of fascism in Germany was the so-called â€Å"Red Menace†, the communist threat to the current political order and the revolutionary appeal of international communism. The fear of communist revolution played into the hands of early fascists who were vocal in their dislike of communism and their rejection of its emphasis on class struggle. Importantly, the Red Menace was also a particular important domestic antecedent for the rise of fascism in both Italy and Germany. As mentioned above, a rejection of class cleavages and the divisive class ideology of communism gave fascism wide appeal among members of the upper strata of German society. A patrimonial society with deep social and economic divisions, Germany was beset by strong social cleavages. Fascism was able to appeal to the aristocracy, the bourgeoisie as well as the working classes in its appeal to a strong and unified and strong Germany. Accordingly, National Socialism is anti-liberal and anti-individualistic; by implication it is irrational, mystical, and romantic; by its results it is totalitarian to the point of religious obsession. That such a world-concept has conquered a nation which is famed for its scientific thoroughness, is mainly due to the fact that National Socialist philosophy coincided with a spiritual vacuum in Germany, created by the humiliation of political defeat and the difficulties of economic post-war adjustment (Loewenstein 1926). As an ideology, fascism promoted a strong and united Germany – extremely important during a period of national embarrassment and deep economic woes – and nationalism was an inherent component of the German fascist movement. Through the oratory skills of Adolf Hitler and a persuasive propaganda machine, the fascist doctrine served to unify all peoples of Germany when in 1933 the Nazi Party carried out their successful machtergreifung (seizure of power) and established the Nazi dictatorship and Third Reich in Germany (Dietrich 1988). The fascist doctrine in Germany also paved the way for the concept of a Greater Germany which required territorial expansion and was a direct cause of outbreak of the Second World War in 1939. As an inclusive doctrine movement which sought to unite all ethnic Germans into one state and against all divisive stripes, Nazism successfully unify the German people under the umbrella of Nazi fascist ideology. Accordingly, early into his assumption of power in 1933, Adolf Hitler implemented Gleichschaltung – literally, to bring everyone together or in line – and consolidated his rule (Fulbrook 2002).

Marketing Mix of Amazon Essay

One of the most difficult tasks for an organization is creating an all-around environment that allows a group of customers to feel comfortable purchasing a specific product or service from them. This strategy requires the organization to determine the ideal product or service at the right price, getting sold in the correct location, within the proper time frame. This paper intends to describe how Amazon. com uses the marketing mix to ensure an ideal environment for consumers, and displays how each of these sections are implemented. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune 500 company that has dominated the e-commerce market and displayed unique growth and understanding of the market and client needs. Although Amazon is a very successful organization, they experience many threats from competitors, market fluctuations, and basic uncertainties within the market. However, the firm intends to handle these issues by looking toward their future and addressing the initiatives and long-term goals of the organization. Understanding and controlling the variables in the marketing mix allows this organization to overcome many of these objectives so they may be successful in their future. The marketing mix has four basic areas also known as the four P’s that consist of the; product, place, promotion, and price. These four areas can be researched, evaluated, and controlled to the point of creating that ideal environment for the consumer because this effort is done to target the customer. The Product Variable The product section of the marketing mix helps the organization determine what customers want out of the product or service being offered and what specific needs of these customers will be satisfied. Other areas will be addressed such as, how this product is different from competitors, how the customers will use the product, the price rang customers would be willing to spend on the product, the color size or specific features offered, and what the product looks like. Amazon is unique in the products they offer to the public because it is so broad of a category. They provide their customers with the ability to choice from a wide variety of products, brand names, and designs. Amazon can be looked at as a one stop website because it allows the customer to compare all the statistics or features of a product with others that are offered. The Place Variable The place section of the marketing mix will help the organization determine how customers will access the products or services from the company, or understand where they initially will look. Knowing where customers will look gives the company the advantage of choosing the proper distribution channels, and staying ahead or on par with competitors with their advertising methods. The location to find the products and services Amazon offers is online, or at the convenience and comfort of the consumers home, office, coffee shop, library or any other location you can access the Internet from. All of the information on Amazons website is categorized by group, brand, features, color, and other selections, depending on the category that is being searched. Merchandise is ordered online and then shipped to the customers chosen location, normally their home or business. Many of Amazons customers are small business owners so this set up is ideal for these individuals because there is less shopping around to do, and the merchandise can be sent to them directly. However, a disadvantage of developing just an online e-store is that customers cannot view items or products in person that may be necessary for specific things such as clothes, makeup or furniture. Also consumers may not want to wait for an item to be shipped to them, they may need to get a product immediately and at that point customers will have to go to Amazon’s competitors.